Post by account_disabled on Feb 27, 2024 17:48:42 GMT 8
In my browsing on Facebook I realized that there are very few magazines or blogs that decide to push their written editorial content with a bit of budget. A legitimate choice, certainly determined by limited budget availability and which aims more than anything else at effective community management work . In all the editorial projects that we follow, however, we have always used, where possible, the advantages of Facebook Ads to bring as many people as possible to the content produced and over time we have developed a multi-step promotion method that allows us to obtain the most from every single euro spent. Trust organic reach facebook statistics The logic is not to promote every single piece of content, but only those that work. Before sponsoring, we wait 1-2 days to give him a chance to "get some air" on his own. The best contents to sponsor are those that manage to obtain a good number of clicks/impressions organically. Four times out of five it is content that will cost very very little to sponsor. Facebook Ads: the first Sponsorship Facebook advertising Push the posts that performed best by putting a budget of €5/10. For the Giornale del Cib or, for example, we usually put €5 on posts that have produced at least 300 clicks on the link and €10 on those that have produced more than 500.
We usually do this operation on Monday morning and I so that the promotion lasts until Panama mobile number list Friday afternoon. Pumps the lowest CPCs facebook ads The following week we go to check the performance of the posts that brought the most clicks at the absolute lowest cost. The ideal is to find adverts that cost from €0.005 to €0.008 per click (a cost that allows you to obtain from 150 to 250 visits per euro spent). These posts are re-sponsored with a very high budget and the promotion is kept active until the target starts to become saturated and the promotion starts to cost more. Fix the targeting of medium-low CPCs management of advertisements Most posts will have a higher CPC and worse performance than the ones I talked about in the previous paragraph. If it remains within the budget, sometimes we try to give this content a second chance by adjusting the target based on the performance indicated by the ads tool (i.e. age, gender, device). Indirect benefits What is the point of promoting articles published in a blog? Unfortunately, the limitations imposed on Fan Pages by the Facebook algorithm have significantly limited the visibility of the posts, so, barring exceptional phenomena (like the one I told you some time ago about palm oil ) at a certain point the visibility stops.
Sponsorship, combined with Facebook interest targeting, allows that content to be read by more people interested in that topic. Those same people who will then start to follow the Fan Page (probable), who could subscribe to the newsletter (possible) and who could, in the case of blog or magazine managers, write an article putting a link to our site (less probable but , when it happens, it gives great benefits). Category: Web Advertising By Angelo Valenza November 25, 2016 Share this page, choose how! Share on Facebook Share on LinkedIn Share on Twitter Share on WhatsApp Article navigation PREVIOUS Previous article: Cyberbullying: how to defend yourself from online digital bullying? The responses of Facebook and Italian law FOLLOWING Next article: 5 things to know to set up your online communication strategy Could it be interesting for you Youtube campaigns on Google Ads: what are the advantages and opportunities July 25, 2023 How much does it cost to advertise on LinkedIn? November 23, 2022 No Cookies? No Party. New strategies to face the digital revolution March 31, 2022 Christmas marketing How to build a Christmas marketing strategy? 8 steps to avoid being caught unprepared November 24, 2021 Request information Fill out the form and you will be contacted by a noetica staff consultant within 48 hours. Name and surname E-mail Telephone Message all fields are mandatory I expressly declare that I have read the information provided pursuant to art.
We usually do this operation on Monday morning and I so that the promotion lasts until Panama mobile number list Friday afternoon. Pumps the lowest CPCs facebook ads The following week we go to check the performance of the posts that brought the most clicks at the absolute lowest cost. The ideal is to find adverts that cost from €0.005 to €0.008 per click (a cost that allows you to obtain from 150 to 250 visits per euro spent). These posts are re-sponsored with a very high budget and the promotion is kept active until the target starts to become saturated and the promotion starts to cost more. Fix the targeting of medium-low CPCs management of advertisements Most posts will have a higher CPC and worse performance than the ones I talked about in the previous paragraph. If it remains within the budget, sometimes we try to give this content a second chance by adjusting the target based on the performance indicated by the ads tool (i.e. age, gender, device). Indirect benefits What is the point of promoting articles published in a blog? Unfortunately, the limitations imposed on Fan Pages by the Facebook algorithm have significantly limited the visibility of the posts, so, barring exceptional phenomena (like the one I told you some time ago about palm oil ) at a certain point the visibility stops.
Sponsorship, combined with Facebook interest targeting, allows that content to be read by more people interested in that topic. Those same people who will then start to follow the Fan Page (probable), who could subscribe to the newsletter (possible) and who could, in the case of blog or magazine managers, write an article putting a link to our site (less probable but , when it happens, it gives great benefits). Category: Web Advertising By Angelo Valenza November 25, 2016 Share this page, choose how! Share on Facebook Share on LinkedIn Share on Twitter Share on WhatsApp Article navigation PREVIOUS Previous article: Cyberbullying: how to defend yourself from online digital bullying? The responses of Facebook and Italian law FOLLOWING Next article: 5 things to know to set up your online communication strategy Could it be interesting for you Youtube campaigns on Google Ads: what are the advantages and opportunities July 25, 2023 How much does it cost to advertise on LinkedIn? November 23, 2022 No Cookies? No Party. New strategies to face the digital revolution March 31, 2022 Christmas marketing How to build a Christmas marketing strategy? 8 steps to avoid being caught unprepared November 24, 2021 Request information Fill out the form and you will be contacted by a noetica staff consultant within 48 hours. Name and surname E-mail Telephone Message all fields are mandatory I expressly declare that I have read the information provided pursuant to art.
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